To honor Pride month, Waze tapped legendary, ground-breaking personality and recording artist Boy George. His voice became an optional Waze guide and, with him, our agency created some very fun and entertaining promotional content. But, what was even more meaningful in this campaign was our discovery of the ways road travel can be unsafe for members of the LGBTQ+ community. To emphasize the importance of access to transportation for all people, we produced social media content to shed light on the issue.

My Roles: Producer/Program Director/Account

Agency: Swift Agency

Creative Director: Paul Pjork

Associate Creative Director: Annie Vieira

Art Direction: Jake Hollomon

Strategy: Milla Stolte, Jo-Anne Somera, Holly Dyer

Project Manager: Hasana Medhanie