Integrated social for the most high-tech reality show ever produced
When Verizon tried their hand at streaming via their go90 platform, they wanted to make a splash with original programming - especially as it pertained to the power of the mobile device. Although the show idea had been kicking around for a decade, the technology wasn't ready until 2015. My team was brought in to create and manage the digital ecosystem around the show with round-the-clock social media promotion, engagement and management. My role as coordinaating producer was to build the digital production team and oversee our operations while collaborating with EPs from Pilgrim and Adaptive Studios. Facebook.
My Role: Coordinating Producer
EPs: Matt Damon & Ben Affleck
Entertainment Studio: Adaptive Studios
Production Company: Pilgrim Studios
Digital & Social Media Production: Tiny Horse
Tiny Horse EIC: CJ Yu
Tiny Horse Production Lead: Justin Mendoza
Tiny Horse Social Media Lead: Laura Lombardi
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