For this revolutionary skincarebrand, we partnered with Nine Point Eight founder, Cindy Palusamy, to create an initial brand presence to build a digital community for a test audience. The intent was to marry micro-level skincare with macro-level urban and rural exploration to communicate the importance of proper skin protection in all present day environments.

My Role: Project Director

Brand Founder: Cindy Palusamy

Business Innovation Consultant: Matt Fiedler

Creative: Helena Salvoa