As an early sponsor of My Country Nation when it was still in its infancy, Walmart assigned Tiny Horse (their favored digital AOR) to build the digital ecosystem around the brand. I was brought on as supervising producer and operations lead early in the project and dashed off to Nashville to roll up my sleeves. I built a digital production and social media team and lead our integration into the larger brand creation and production team at Taillight TV. The launch of the platform conincided with the summer tour of our main spokesperson, Brad Paisley, so to gather promotional content, we went on the road with the country star and his openers Randy Houser, Charlie Worsham and Leah Turner. When we returned to Nashville, working with WME and ARC Entertainment, we set out on continual content production capturing lighthearted and entertaining one-off pieces and short-form series with the biggest names and influencers in country music and lifestyle.

My Role: Supervising Producer

Production Company: Taillight TV

Digital Media Agency: Tiny Horse

Senior Producer: Andy Evinger

Producer/Production Manager: Kelly Marino

Social Media/PR Lead: Heather Byrd

Social Media Manager: Morgan Mincey

Production Coordinator: Chris Hopkins

MyCN reel compliments of Kelly Marino