At Hornet we commissioned Kantar for a study on the buying power of the LGBTQ+ community with a focus on uncovering how Gen Z audiences identify and what drives their brand loyalty. Our findings were that of a $1 trillion untapped opportunity with a market whose attention is, in many ways, up for the grabbing.

My Roles: Director of Marketing Operations/Research Lead/Producer/Script Writer

Hornet President: Sean Howell

Market Reseach Firm: Kantar

Other Hornet Research Lead: Josh Rosenzweig

Other Hornet Script Writer: Sean Howell